MCM PRESS PREVIEW

I loved everything about the MCM press preview – they found an amazing artist to showcase their logo and these amazing graphic pop prints everywhere … they had mannequins that made you want to rock out ! I loved the ode to punk and also I felt like different era’s of punk — from The Clash to 80s punk… there were neon colors, studs, spikes and just lots of geometry and conversation prints.

This is all the future collection but what is avail right now is awesome too check out this video : https://www.youtube.com/watch?v=n_fEvCJ-Vfw

An Undeniable Modern Classic

Their logo is a reflection of a rich heritage. MCM’s beribboned laurel leaves pay tribute to King Ludwig I’s passion for all that was neoclassical, as well as representing the Greek symbol for victory. Their diamonds symbolize value, strength and durability without compromise in beauty, inspired by the diamonds of the Bavarian Flag entitled “Weiss Blauer Himmel”. Each MCM piece continues to be personalized with a unique number engraved on the iconic brass plate, a craftsmanship tradition that continues to this day. Like a treasured heirloom, this signature detail is the finishing touch to every MCM product, making every item iconic.

The Glamourous & Legendary Years

MCM blossomed on the heels of a cultural renaissance of modernism, novelty and progressivism during 60s and 70s in Munich. Dubbed “The Glamourous and Legendary Years of Munich”, it was an era of rebellion, marked by a generation of creative visionaries, artists, musicians, jetsetters, tastemakers, entrepreneurs, and stars and starlets alike, including the notorious Giorgio Moroder, inventor of the 1970s “Munich Sound”.

It was the start of a new era of nightlife and daily life where anything was possible—an exciting time when visions and unprecendented innovations in architecture, movies, music, art, photography, media, fashion, beauty, technology, travel and mobility thrived. From the world over, high profile travelers frequented Munich; legends that included Eric Clapton,  The Rolling Stones,  Mick Jagger and countless others.

Innovation & Functionality

At the heart of their products is  craftsmanship: a heritage and tradition that unites hundreds of years of excellence in German manufacturing and engineering design.

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