Coming from having a store CARAVAN and having interest in retail concepts I had to run to the new Urban Outfitters concept store in Williamsburg this weekend. I am also a big fan of the corporation “Urban Outfitters” from the actual store to Free People to Anthropologie to BHLDN – everything they do is just really interesting and has layers.
The store is beautiful and there are a lot of well thought out intricate displays and vignettes built out like pieces of art work. You feel like the merchandising was inspired by a music festival especially COACHELLA specifically you can find a lot of great pieces that would be perfect for the festival and it seems like the buyers had that person in mind when merchandising or maybe that “festival” wear is what is just happening on the streets. I found fringe tops, denim shorts, leather bags with crystals on them that were all super cool. I found beautiful crystals throughout the store and lots of this yarn inspired bohemian home goods – that personally I thought were overpriced. I bet a lot are made my incredible artisans but the prices really aren’t affordable for a plant holder. I did love that they used a lot of greenery around the store which made it feel very warm inside. I wish there were more clothes – they built out this incredible t-shirt segment that felt like an odd to COTTON that I loved complete with a hammock. Upstairs you will find their vinyl section – which I love and recently read that Urban Outfitters is one of the top sellers of vinyls in the country and it is so nice they are keeping people up with that tradition of owning some real records – something that has beautiful artwork and you can touch and feel. Yes there were hammocks, sage, crystals – the one thing that was missing was a teepee – It would be awesome if they put one in the restuarant or bar upstairs that you can reserve – that would be super cool 🙂 There was also a lot of madras prints which I think were intersting but again maybe a bit overpriced. And there was some incredible turquoise jewelry – I think incorporating some turquoise into your jewelry collection is always nice and grounding in a way. All in all I recommend visiting this shop because it is a beautiful visual experience – I would definitely merchandise it a bit different so there is just more that would be more affordable to purchase certain things especially the home goods for us entrepreneurs that don’t have a disposable income.