Junk Food Art House partnered with Hasbro board game Monopoly to present its collection during New York Fashion Week. Titled “Money Can’t Buy Happiness,” the showcase opened and closed with personal trainer Joshua Holland dressed as Mr. Monopoly.
Photo: Nadia Chaudhury/BizBash
Not all shows during Mercedes-Benz Fashion Week in New York
Vintage T-shirt brand Junk Food partnered with Monopoly on
February 15 for a playful
showcase inspired by
the Hasbro board game. Part of the Style360 series at the
Metropolitan Pavilion, the event flaunted the
apparel company’s platform for emerging artists, Junk Food Art House.
Monopoly money was strewn
on the catwalk, and models were dressed in imitation
of the game’s properties—
like Park Place and
Baltic Avenue—and Monopoly boards.
With music from DJ Josh Madden, the runway presentation showed
clothing from designers,
including Andrea Valentini, Claudine DeSola for Caravan, and
Boy Meets Girl’s Stacy Igel.
Madonna’s personal trainer Joshua Holland open and close the show
dressed as Mr. Monopoly.