T-Shirt Brand Hosts Monopoly-Inspired Fashion Show

EVENT SNAPSHOT   02.21.12 10:11 AM
Junk Food Art House partnered with Hasbro board game Monopoly to present its collection during New York Fashion Week. Titled
 

Junk Food Art House partnered with Hasbro board game Monopoly to present its collection during New York Fashion Week. Titled “Money Can’t Buy Happiness,” the showcase opened and closed with personal trainer Joshua Holland dressed as Mr. Monopoly.
Photo: Nadia Chaudhury/BizBash

Not all shows during Mercedes-Benz Fashion Week in New York

employed serious,

high-minded concepts.

Vintage T-shirt brand Junk Food partnered with Monopoly on

February 15 for a playful

showcase inspired by

the Hasbro board game. Part of the Style360 series at the

Metropolitan Pavilion, the event flaunted the

apparel company’s platform for emerging artists, Junk Food Art House.

Monopoly money was strewn

on the catwalk, and models were dressed in imitation

of the game’s properties—

like Park Place and

Baltic Avenue—and Monopoly boards.

With music from DJ Josh Madden, the runway presentation showed

clothing from designers,

including Andrea Valentini, Claudine DeSola for Caravan, and

Boy Meets Girl’s Stacy Igel.

Madonna’s personal trainer Joshua Holland open and close the show

dressed as Mr. Monopoly.

—Anna Sekula
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